The drink

The Negroni.

A Negroni being poured.
A very short history

Two hundred years, one shape.

1919
Florence

Count Camillo Negroni walks into Caffè Casoni and orders an Americano with gin instead of soda. The bartender doesn't blink. The drink is born.

1:1:1
Equal parts

Gin, Campari, sweet vermouth. The drink's whole personality is its symmetry. No part louder than another. No version sweeter than itself.

2026
Mexico, in a small barrel

Charred with fire on the inside, rested in oak for exactly the right amount of time to bring the flavors together and create the unmistakable depth. What you pour is what you drink. It's not a mixer. Nothing intervenes.

The recipe

Three ingredients. One barrel.

i.
Gin
One part

A gin chosen for the Negroni, not for the Martini. Deep. It steers the other two.

ii.
Campari
One part

The bitter and the colour (which used to come from insects — long story). The reason a Negroni looks like nothing else.

iii.
Vermouth
One part

Intense and untamed when you start. Two weeks in oak finds its window of balance. When bottled, it has agreed with the other two.

Mixed. Rested. Bottled. Numbered.

The Kai Rosso label, close-up.
The Kai Rosso bottle.
Taste notes

Written without help from a sommelier.

"Time in the barrel does what no ingredient can."

— A customer who is a connoisseur of Negronis globally

A Negroni in any moment.
How to serve it

One large cube. One twist of orange.

Ready to serve as it is, Kai Rosso is best poured over a single large ice cube in a heavy rocks glass. Finish with a twist of orange, expressed over the rim, then drop it in.

Enjoy it slowly. Time in oak has already done all the work, and the rest is simply in the smoothness of the pour and pace of the enjoyment.

Best enjoyed without haste, and even better in good company.

Kai's signature

Two weeks in oak. One pour at a time.